Side-channel attacks, particularly power analysis attacks, pose a significant threat to the security of block cipher applications in hardware. These attacks can be executed using three primary methods: Simple Power Analysis (SPA), Differential Power Analysis (DPA), and Correlation Power Analysis (CPA). This paper examines the vulnerability of the SPEEDY block cipher to such power analysis attacks. In the first section, we demonstrate that the non-linear layer of the SPEEDY block cipher is susceptible to information leakage when subjected to power analysis attacks. By implementing the cipher in hardware and utilizing 1000 input samples, we establish that key-recovery attacks are feasible. The second section focuses on countermeasures to enhance the security of the SPEEDY block cipher against power analysis attacks. We propose a secure implementation method that employs Domain-Oriented Masking (DOM). Using the SILVER tool and the T-test method, we show that the secured version of the SPEEDY block cipher effectively mitigates the vulnerabilities and information leakages present in the original version when exposed to power analysis attacks.